As a further step in strengthening our ties with the Fiat Chrysler Automobiles Group, Simonstone are delighted to announce our appointment as main dealers for Jeep, covering South Gloucestershire, Bristol, Bath and North East Somerset.
Open with immediate effect, the new business will initially sit alongside the Fiat and Abarth franchises at our Bath Road, Brislington showroom, but its arrival also heralds a far-reaching, £1,000,000 redevelopment of the site. This will culminate in the construction of a new, purpose built 350 square metre facility to house the Fiat and Abarth brands, allowing the redevelopment of the existing showroom as a bespoke Jeep and Alfa Romeo centre, complete with new aftersales reception and indoor handover area.
Speaking on behalf of Simonstone Motor Group, Mike Keen, Managing Director, commented “this is a hugely exciting time for everyone at Simonstone. In partnering with Jeep, we are bringing our customers one of the most iconic brands in motoring, whilst the redevelopment of our Bath Road location will deliver better facilities and a hugely improved experience to our sales and aftersales customers”.
Andy Taylor, Network Development Manager, Fiat Chrysler Automobiles added, “In 2016, Jeep celebrates its 75th anniversary, bringing unmatched heritage to the 4x4 market and as the fastest growing car brand in the UK, Jeep needs dealer partners who are committed to delivering the Jeep message to new audiences whilst maintaining the highest levels of customer service. In Simonstone, we believe we have found just such a partner.”
For further information about Jeep at Simonstone, please contact our expert team on 08433 830474.